Laughing toddler riding a heat pump unit that casts a rearing-horse shadow

Reference found on Pinterest, saved by Clarisa Sita. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Poster · Reference

Laughing toddler riding a heat pump unit that casts a rearing-horse shadow

The backdrop is a sky-blue wall with a wooden crib railing and pale blue pillows along the bottom. A beaming toddler in cream linen sits astride a silver outdoor fan unit tilted like a rocking horse. A soft blue shadow on the wall turns the unit into a galloping horse, which dramatises a child's imagination. Bright, soft daylight gives a clean composite finish with gentle shadows.

Palette

#5cb0d2
#8acfe6
#b3b1ac
#e9eeef
#cdd3d4
#222526

Layout: The greeting sits centred across the top. The toddler on the tilted silver unit fills the centre and lower half, and a large shadow of a rider on a rearing horse spreads across the sky-blue wall behind.
Typography: Chunky, rounded white hand-drawn sans in mixed case, playful and bouncy.

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photographic
playful
bright
toddler
horse shadow on wall
heat pump unit
crib railing
pillows
joyful
playful
imaginative

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Design an original Children's Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Laughing toddler riding a heat pump unit that casts a rearing-horse shadow.
- Look and feel: The backdrop is a sky-blue wall with a wooden crib railing and pale blue pillows along the bottom. A beaming toddler in cream linen sits astride a silver outdoor fan unit tilted like a rocking horse. A soft blue shadow on the wall turns the unit into a galloping horse, which dramatises a child's imagination. Bright, soft daylight gives a clean composite finish with gentle shadows.
- Layout: The greeting sits centred across the top. The toddler on the tilted silver unit fills the centre and lower half, and a large shadow of a rider on a rearing horse spreads across the sky-blue wall behind.
- Typography: Chunky, rounded white hand-drawn sans in mixed case, playful and bouncy.
- Colours: #5cb0d2, #8acfe6, #b3b1ac, #e9eeef, #cdd3d4, #222526 (background #5cb0d2, text #222526, accent #8acfe6).
- Mood and details: joyful, playful, imaginative, toddler, horse shadow on wall, heat pump unit, crib railing, pillows.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2462974790619307-112d98e4c2e7.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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