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Gandhi Jayanti · Instagram post · Reference

Devanagari wordmark with a charkha wheel integrated

A beige woven khadi-like fabric texture fills the whole background evenly. A charcoal typographic lockup sits at the centre, and its ascender turns into a charkha wheel. Thin saffron, white and green thread strokes add a subtle tricolour accent. The flat, printed finish looks crafted and textile-inspired.

Palette

#d7ceba
#2a2a2a
#adab9d
#474545

Layout: A large central Devanagari word with a spinning-wheel icon rising from its right side. Saffron and green thread lines run from the wheel to the chandrabindu. A small tagline sits below at the right, the logo is in the top-right corner, and the URL is centred at the bottom, with generous negative space.
Typography: Heavy, bold Devanagari display type in charcoal. The tagline is a small Devanagari sans, and the logo and URL are in a small, spaced sans.

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typographic
minimal
flat
charkha wheel
tricolour thread
khadi fabric texture
thoughtful
patriotic
understated

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Devanagari wordmark with a charkha wheel integrated.
- Look and feel: A beige woven khadi-like fabric texture fills the whole background evenly. A charcoal typographic lockup sits at the centre, and its ascender turns into a charkha wheel. Thin saffron, white and green thread strokes add a subtle tricolour accent. The flat, printed finish looks crafted and textile-inspired.
- Layout: A large central Devanagari word with a spinning-wheel icon rising from its right side. Saffron and green thread lines run from the wheel to the chandrabindu. A small tagline sits below at the right, the logo is in the top-right corner, and the URL is centred at the bottom, with generous negative space.
- Typography: Heavy, bold Devanagari display type in charcoal. The tagline is a small Devanagari sans, and the logo and URL are in a small, spaced sans.
- Colours: #d7ceba, #2a2a2a, #adab9d, #474545 (background #d7ceba, text #2a2a2a, accent #2a2a2a).
- Mood and details: thoughtful, patriotic, understated, charkha wheel, tricolour thread, khadi fabric texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2462974787424502-c746018d0e19.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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