Three branded coffee cups on a lipstick-drawn tic-tac-toe grid

Reference found on Pinterest, saved by Mélodie. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Valentine's Day · Instagram post · Reference

Three branded coffee cups on a lipstick-drawn tic-tac-toe grid

Soft light-grey backdrop meets a bright white angled tabletop, lit softly with gentle cast shadows. Three white takeaway cups with red heart-and-swirl marks stand in grid cells like game pieces. The grid is drawn in textured red lipstick strokes, with hearts in place of O's and a winning line crossing through. Restrained red-on-white palette with a witty, minimal finish.

Palette

#e9e7e7
#f5fcfb
#dcc8ca
#d88691
#dfaab1
#d05c6b

Layout: Two-line centred greeting in the upper third over wide empty space; the hero scene of cups on a hand-drawn grid fills the lower half on a tilted white tabletop plane.
Typography: Condensed transitional serif in upper and lowercase, set in red, centred.

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photographic
minimal
tic-tac-toe grid
lipstick hearts
coffee cups
crayon X and O
playful
romantic
clean

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Three branded coffee cups on a lipstick-drawn tic-tac-toe grid.
- Look and feel: Soft light-grey backdrop meets a bright white angled tabletop, lit softly with gentle cast shadows. Three white takeaway cups with red heart-and-swirl marks stand in grid cells like game pieces. The grid is drawn in textured red lipstick strokes, with hearts in place of O's and a winning line crossing through. Restrained red-on-white palette with a witty, minimal finish.
- Layout: Two-line centred greeting in the upper third over wide empty space; the hero scene of cups on a hand-drawn grid fills the lower half on a tilted white tabletop plane.
- Typography: Condensed transitional serif in upper and lowercase, set in red, centred.
- Colours: #e9e7e7, #f5fcfb, #dcc8ca, #d88691, #dfaab1, #d05c6b (background #e9e7e7, text #d05c6b, accent #d88691).
- Mood and details: playful, romantic, clean, tic-tac-toe grid, lipstick hearts, coffee cups, crayon X and O.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/245446248438342741-2b2e1ee5c813.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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