Knicks fan reading newspaper on NYC subway seat

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Instagram post · Reference

Knicks fan reading newspaper on NYC subway seat

Ultra-wide fisheye shot inside a steel subway car, with warm overhead fluorescent light and the car curving around the edges. A man in an oversized vintage team leather jacket, baggy blue denim and clean white sneakers sits dead centre, reading a newspaper whose headline tells the story. The muted brushed-steel palette sets off the royal blue and orange of the jacket. Film grain and a slight vignette give it a documentary 90s editorial finish.

Palette

#131812
#dbcfc3
#2e3735
#6e655d
#89827a
#4d4c46

Layout: Full-bleed fisheye photo with the seated subject centred and symmetrical, framed by curved poles and the subway car. Small white tagline and swoosh logo sit centred at lower middle over the dark floor between the legs.
Typography: Small, understated white transitional serif tagline; logo mark below; no other display type

All creative ads for shoe and sneaker brands, sports clubs, academies and events, streetwear brands

photographic
retro
minimal
subway car
fisheye lens
newspaper
basketball jersey jacket
sneakers
film grain
nostalgic
confident
urban

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Knicks fan reading newspaper on NYC subway seat.
- Look and feel: Ultra-wide fisheye shot inside a steel subway car, with warm overhead fluorescent light and the car curving around the edges. A man in an oversized vintage team leather jacket, baggy blue denim and clean white sneakers sits dead centre, reading a newspaper whose headline tells the story. The muted brushed-steel palette sets off the royal blue and orange of the jacket. Film grain and a slight vignette give it a documentary 90s editorial finish.
- Layout: Full-bleed fisheye photo with the seated subject centred and symmetrical, framed by curved poles and the subway car. Small white tagline and swoosh logo sit centred at lower middle over the dark floor between the legs.
- Typography: Small, understated white transitional serif tagline; logo mark below; no other display type
- Colours: #131812, #dbcfc3, #2e3735, #6e655d, #89827a, #4d4c46 (background #131812, text #dbcfc3, accent #dbcfc3).
- Mood and details: nostalgic, confident, urban, subway car, fisheye lens, newspaper, basketball jersey jacket, sneakers, film grain.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/24347654232503272-b9d97807abf7.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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