Hands holding an open book that pushes back a storm of 'BLA' words

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Instagram post · Reference

Hands holding an open book that pushes back a storm of 'BLA' words

Warm cream paper background with a subtle grain texture. The mass of BLA words in teal, jade and sage greens is sprinkled with tiny icons of speech bubbles with skulls and lightning, cash bundles, dollar signs and red lips, all standing for media noise. The focal point is the open book with its red edge acting as a shield, held by softly shaded terracotta arms. The negative space under the book gives a sense of quiet relief.

Palette

#efeac7
#a7c398
#d4d4a9
#5fb182
#77c296
#ac6344

Layout: A dense arch of tumbling BLA lettering fills the top two-thirds and sides of the frame. Two forearms rise from the bottom corners to hold an open book, which carves out a calm cream space underneath. Inside that space sit a centred two-line tagline, a small logo mark and the URL.
Typography: Chunky rounded bold sans for the repeated BLA words in varied sizes and rotations; a clean bold sans in all caps for the orange-red tagline; a smaller bold sans for the URL.

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illustrated
typographic
flat
retro
open book
hands
word cloud
speech bubbles
money stacks
lips
defiant
clever
calm

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait). Make 2 slides that share one style.

Art direction to follow:
- The idea: Hands holding an open book that pushes back a storm of 'BLA' words.
- Look and feel: Warm cream paper background with a subtle grain texture. The mass of BLA words in teal, jade and sage greens is sprinkled with tiny icons of speech bubbles with skulls and lightning, cash bundles, dollar signs and red lips, all standing for media noise. The focal point is the open book with its red edge acting as a shield, held by softly shaded terracotta arms. The negative space under the book gives a sense of quiet relief.
- Layout: A dense arch of tumbling BLA lettering fills the top two-thirds and sides of the frame. Two forearms rise from the bottom corners to hold an open book, which carves out a calm cream space underneath. Inside that space sit a centred two-line tagline, a small logo mark and the URL.
- Typography: Chunky rounded bold sans for the repeated BLA words in varied sizes and rotations; a clean bold sans in all caps for the orange-red tagline; a smaller bold sans for the URL.
- Colours: #efeac7, #a7c398, #d4d4a9, #5fb182, #77c296, #ac6344 (background #efeac7, text #ac6344, accent #5fb182).
- Mood and details: defiant, clever, calm, open book, hands, word cloud, speech bubbles, money stacks, lips.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/240027855109958840-01-0c68a678ab6f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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