Reference found on Pinterest, saved by Gonzalo Mora Domínguez. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Burger wrapped like a twist candy

A flat pumpkin-orange background with oversized dark chocolate-brown lettering. The hero is a photoreal burger in a printed paper wrapper twisted at both ends like a candy, casting a soft drop shadow across the type. Minimal colours (orange, brown, cream, touches of red and green) create a clean, witty visual pun.

Palette

#f4853a
#502314
#703d21
#b05b2f
#dfc4b7
#f1a26c

Layout: A small centred logo sits at the top above huge left-aligned stacked headline text that fills the canvas. A realistic 3D wrapped product overlaps the letters on the right, and a cream tagline sits at the bottom left, with small vertical legal text on the right edge.
Typography: Chunky rounded retro display caps in dark brown with very tight leading; the tagline is a bold rounded serif-sans in cream.

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typographic
3d
flat
retro
wrapped candy
burger wrapper
tomato illustration
playful
bold
witty

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Burger wrapped like a twist candy.
- Look and feel: A flat pumpkin-orange background with oversized dark chocolate-brown lettering. The hero is a photoreal burger in a printed paper wrapper twisted at both ends like a candy, casting a soft drop shadow across the type. Minimal colours (orange, brown, cream, touches of red and green) create a clean, witty visual pun.
- Layout: A small centred logo sits at the top above huge left-aligned stacked headline text that fills the canvas. A realistic 3D wrapped product overlaps the letters on the right, and a cream tagline sits at the bottom left, with small vertical legal text on the right edge.
- Typography: Chunky rounded retro display caps in dark brown with very tight leading; the tagline is a bold rounded serif-sans in cream.
- Colours: #f4853a, #502314, #703d21, #b05b2f, #dfc4b7, #f1a26c (background #f4853a, text #502314, accent #b05b2f).
- Mood and details: playful, bold, witty, wrapped candy, burger wrapper, tomato illustration.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/23784704277562304-13087cb6d359.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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