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Reference found on Pinterest, saved by Kim Salins. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal
Poster · Reference
Poster: Lone paper clip above an inset photo of a desktop stapler
A flat, warm charcoal-taupe background gives this ad a 1970s print feel. A real silver paper clip, lit softly with a slight shadow, is the rival-as-joke focal point. The inset photo shows a cream stapler with a woodgrain top on a black surface, framed by a thin white border. The copy is dry and deadpan, with lots of negative space, and it has the grainy tones of a scanned magazine page.
Reference image for inspiration. Editable source files are not included.
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