Iced drink in clear cup before a tombstone in fog

Reference found on Pinterest, saved by Lisa Marie. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Iced drink in clear cup before a tombstone in fog

A night graveyard scene on a near-black background, with low-lying fog lit in magenta from the left and teal-blue from the right. A layered iced coffee drink in a clear branded cup is the sharp focal point on short grass, with a softly lit stone headstone behind it. A cracked-vine etching on the stone and the coloured haze give it a theatrical Halloween photo-shoot finish.

Palette

#010e03
#24332b
#0f1c1d
#55868e
#765985
#4f4858

Layout: The drink cup sits just right of centre in the foreground on grass, and the tombstone behind it carries the engraved copy in the upper centre. Dark negative space surrounds both, and low fog fills the bottom third.
Typography: Classical engraved serif caps set into the stone, centred and stacked in three lines.

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photographic
dark
tombstone
fog
graveyard grass
iced coffee cup
spooky
playful
moody

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Iced drink in clear cup before a tombstone in fog.
- Look and feel: A night graveyard scene on a near-black background, with low-lying fog lit in magenta from the left and teal-blue from the right. A layered iced coffee drink in a clear branded cup is the sharp focal point on short grass, with a softly lit stone headstone behind it. A cracked-vine etching on the stone and the coloured haze give it a theatrical Halloween photo-shoot finish.
- Layout: The drink cup sits just right of centre in the foreground on grass, and the tombstone behind it carries the engraved copy in the upper centre. Dark negative space surrounds both, and low fog fills the bottom third.
- Typography: Classical engraved serif caps set into the stone, centred and stacked in three lines.
- Colours: #010e03, #24332b, #0f1c1d, #55868e, #765985, #4f4858 (background #010e03, text #55868e, accent #765985).
- Mood and details: spooky, playful, moody, tombstone, fog, graveyard grass, iced coffee cup.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/236931630392174705-dac0d9977da7.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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