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Holi · Instagram post · Reference

Wordmark spelling the festival name as the chemical formula H2O2

White centre fading to a pale grey vignette at the edges. The hero is a word puzzle in flat blue, green and red letters, with one letter split half blue and half green to join the chemistry and festival readings. Bars above and below mark the formula grouping. It is very clean and spare, with no imagery.

Palette

#fefefe
#e0e7ec
#d59c9d
#accfd7

Layout: A large centred typographic lockup, with a blue overline and a green underline, sits in the upper middle. Three centred lines of copy below it get smaller step by step, the cube logo is at top right and the red wordmark is at bottom right.
Typography: Large light geometric sans display letters in blue, green and red with subscript numerals; bold grey tracked caps subhead; light grey caps body.

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typographic
minimal
flat
chemical formula wordplay
colour-split letters
overline and underline bars
clever
responsible
clean

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Wordmark spelling the festival name as the chemical formula H2O2.
- Look and feel: White centre fading to a pale grey vignette at the edges. The hero is a word puzzle in flat blue, green and red letters, with one letter split half blue and half green to join the chemistry and festival readings. Bars above and below mark the formula grouping. It is very clean and spare, with no imagery.
- Layout: A large centred typographic lockup, with a blue overline and a green underline, sits in the upper middle. Three centred lines of copy below it get smaller step by step, the cube logo is at top right and the red wordmark is at bottom right.
- Typography: Large light geometric sans display letters in blue, green and red with subscript numerals; bold grey tracked caps subhead; light grey caps body.
- Colours: #fefefe, #e0e7ec, #d59c9d, #accfd7 (background #fefefe, text #d59c9d, accent #d59c9d).
- Mood and details: clever, responsible, clean, chemical formula wordplay, colour-split letters, overline and underline bars.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/236298311692821262-eace91fe25ed.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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