Roadside billboard against clear blue sky

Reference found on Pinterest, saved by Valentina Sáchica. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Roadside billboard against clear blue sky

Photographic billboard mockup shot from below under a flat, slightly hazy blue sky, with a white poster, floodlights and a red-striped support pole. The blunt orange headline is the only colour pop against white. A white rounded tag with a megaphone emoji and a hand-drawn white arrow adds a social-post, annotated feel. Natural daylight, understated OOH-style finish.

Palette

#d4ccdf
#7088a6
#506581
#bd9f9d
#5f7591
#252224

Layout: Low-angle billboard fills the upper two-thirds with left-aligned orange headline and small wordmark bottom right; white sticker label with arrow points to it from top centre, URL centred at the bottom over the pole.
Typography: Clean neo-grotesque sans caps in orange for the billboard headline; lowercase geometric sans wordmark and URL; bold black sans on the sticker.

All creative ads for marketing agencies

photographic
minimal
typographic
billboard mockup
blue sky
hand-drawn arrow
megaphone emoji
sticker label
confident
direct
cheeky

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Roadside billboard against clear blue sky.
- Look and feel: Photographic billboard mockup shot from below under a flat, slightly hazy blue sky, with a white poster, floodlights and a red-striped support pole. The blunt orange headline is the only colour pop against white. A white rounded tag with a megaphone emoji and a hand-drawn white arrow adds a social-post, annotated feel. Natural daylight, understated OOH-style finish.
- Layout: Low-angle billboard fills the upper two-thirds with left-aligned orange headline and small wordmark bottom right; white sticker label with arrow points to it from top centre, URL centred at the bottom over the pole.
- Typography: Clean neo-grotesque sans caps in orange for the billboard headline; lowercase geometric sans wordmark and URL; bold black sans on the sticker.
- Colours: #d4ccdf, #7088a6, #506581, #bd9f9d, #5f7591, #252224 (background #7088a6, text #252224, accent #252224).
- Mood and details: confident, direct, cheeky, billboard mockup, blue sky, hand-drawn arrow, megaphone emoji, sticker label.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/235453886765250748-8a0b6401c472.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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