Reference found on Pinterest, saved by Chandini Menon. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Valentine's Day · Instagram post · Reference

Glossy melting heart-shaped chocolate

Deep royal-purple background with a soft radial glow behind the hero and a darker vignette at the edges. A 3D-rendered milk chocolate heart with a molten, glossy surface, a heart-shaped inner ridge and drips over its edges, lit by strong specular highlights. It casts a soft shadow onto the purple surface. The finish is smooth, saturated and CGI-polished.

Palette

#280b32
#491e54
#683472
#855280
#421d13
#6a3f33

Layout: A bold two-line headline is centred at the top, the chocolate heart fills the middle at a slight angle, and a small script logo is centred at the bottom. The layout is symmetrical with a plain purple field around it.
Typography: Heavy geometric sans caps in white with tight leading; the brand appears as a white script logotype

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Glossy melting heart-shaped chocolate.
- Look and feel: Deep royal-purple background with a soft radial glow behind the hero and a darker vignette at the edges. A 3D-rendered milk chocolate heart with a molten, glossy surface, a heart-shaped inner ridge and drips over its edges, lit by strong specular highlights. It casts a soft shadow onto the purple surface. The finish is smooth, saturated and CGI-polished.
- Layout: A bold two-line headline is centred at the top, the chocolate heart fills the middle at a slight angle, and a small script logo is centred at the bottom. The layout is symmetrical with a plain purple field around it.
- Typography: Heavy geometric sans caps in white with tight leading; the brand appears as a white script logotype
- Colours: #280b32, #491e54, #683472, #855280, #421d13, #6a3f33 (background #280b32, text #855280, accent #683472).
- Mood and details: indulgent, romantic, playful, chocolate heart, melting chocolate drips, glossy swirl.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/23432860617139019-b7d7de30ba5c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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