Grilled sandwich on a white plate replacing the zero in 2019

Reference found on Pinterest, saved by Habiba Barkouki. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

Grilled sandwich on a white plate replacing the zero in 2019

The background is a flat, soft mustard-yellow with a subtle paper texture. A top-down photo of a toasted, grill-marked sandwich on a white plate replaces one digit of the huge white year numerals, turning the product into the typography. The lighting is soft and even, with only a gentle drop shadow under the plate. The finish is clean and minimal, relying on a single visual pun.

Palette

#fde37b
#f4cf60
#fefefb
#efcc9d
#eee8d3

Layout: The large white year numerals sit centred with a top-down plate replacing the 0, and a small headline line just above. The logo badge is top-right and the hashtag small at bottom-left, with plenty of empty yellow space all around.
Typography: Bold geometric sans numerals in white; light thin sans for the headline line; small tracked caps for the hashtag.

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minimal
typographic
flat
sandwich on plate
year numerals
plate as zero
cheerful
playful
appetizing

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Grilled sandwich on a white plate replacing the zero in 2019.
- Look and feel: The background is a flat, soft mustard-yellow with a subtle paper texture. A top-down photo of a toasted, grill-marked sandwich on a white plate replaces one digit of the huge white year numerals, turning the product into the typography. The lighting is soft and even, with only a gentle drop shadow under the plate. The finish is clean and minimal, relying on a single visual pun.
- Layout: The large white year numerals sit centred with a top-down plate replacing the 0, and a small headline line just above. The logo badge is top-right and the hashtag small at bottom-left, with plenty of empty yellow space all around.
- Typography: Bold geometric sans numerals in white; light thin sans for the headline line; small tracked caps for the hashtag.
- Colours: #fde37b, #f4cf60, #fefefb, #efcc9d, #eee8d3 (background #fde37b, text #fefefb, accent #fefefb).
- Mood and details: cheerful, playful, appetizing, sandwich on plate, year numerals, plate as zero.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/23362491812506386-523642265d27.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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