Reference found on Pinterest, saved by Luis Castro. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

French fries arranged as a candy cane

Flat, saturated brand-red background with no texture or gradient. Photographed crinkly golden fries are laid out as the red-and-white stripes of a candy cane, with the gaps between them reading as the missing stripes. Soft drop shadows below each fry give a gentle lift from the surface. It's a clever product-as-icon idea with a strong, simple two-colour palette.

Palette

#c20216
#c54f26

Layout: A tall hooked candy cane shape made of separated fries fills the upper and middle area, slightly left of centre. A tiny greeting sits centred at the bottom, with lots of empty red space around it.
Typography: Small condensed sans-serif in golden yellow, understated and centred

More Christmas designs for burger, pizza and fast food brands, restaurants and cafes

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minimal
photographic
french fries
candy cane
striped segments
witty
festive
clean

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1527 px (same shape as the reference).

Art direction to follow:
- The idea: French fries arranged as a candy cane.
- Look and feel: Flat, saturated brand-red background with no texture or gradient. Photographed crinkly golden fries are laid out as the red-and-white stripes of a candy cane, with the gaps between them reading as the missing stripes. Soft drop shadows below each fry give a gentle lift from the surface. It's a clever product-as-icon idea with a strong, simple two-colour palette.
- Layout: A tall hooked candy cane shape made of separated fries fills the upper and middle area, slightly left of centre. A tiny greeting sits centred at the bottom, with lots of empty red space around it.
- Typography: Small condensed sans-serif in golden yellow, understated and centred
- Colours: #c20216, #c54f26 (background #c20216, text #c54f26, accent #c54f26).
- Mood and details: witty, festive, clean, french fries, candy cane, striped segments.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2322237302473439-ab720cbdc682.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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