Red arrow splitting a column of vice words into shattered fragments

Reference found on Pinterest, saved by Mirza Asad. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Story · Reference

Red arrow splitting a column of vice words into shattered fragments

A pure black background with no texture. A central column of stacked bold white words is being torn apart, and the gap fills with tiny shattered shards and debris particles. A thin red arrow shoots upward through the rift as the sole accent colour. The result is a stark, high-contrast typographic concept about destroying inner vices.

Palette

#000000
#030303
#1f1b1a
#505050
#7b7b7b

Layout: A small letterspaced greeting sits top centre. In the middle, a stack of white words is split down the centre by an upward red arrow, with the halves splaying apart. A red logo sits at bottom centre, surrounded by ample black negative space.
Typography: Condensed bold white sans for the stacked words; small, widely tracked grey caps for the greeting; italic bold red wordmark.

typographic
dark
minimal
red arrow
split shattered words
vice words (lust, anger, ego)
particle fragments
dramatic
intense
reflective

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Design an original Dussehra Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Red arrow splitting a column of vice words into shattered fragments.
- Look and feel: A pure black background with no texture. A central column of stacked bold white words is being torn apart, and the gap fills with tiny shattered shards and debris particles. A thin red arrow shoots upward through the rift as the sole accent colour. The result is a stark, high-contrast typographic concept about destroying inner vices.
- Layout: A small letterspaced greeting sits top centre. In the middle, a stack of white words is split down the centre by an upward red arrow, with the halves splaying apart. A red logo sits at bottom centre, surrounded by ample black negative space.
- Typography: Condensed bold white sans for the stacked words; small, widely tracked grey caps for the greeting; italic bold red wordmark.
- Colours: #000000, #030303, #1f1b1a, #505050, #7b7b7b (background #000000, text #7b7b7b, accent #7b7b7b).
- Mood and details: dramatic, intense, reflective, red arrow, split shattered words, vice words (lust, anger, ego), particle fragments.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2322237299676789-75bcbe74367a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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