Family feast and lion dance performers on a giant unrolled scroll

Reference found on Pinterest, saved by Kelvan Deann. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Instagram post · Reference

Family feast and lion dance performers on a giant unrolled scroll

Solid warm red backdrop with soft studio lighting and a subtle vignette. A giant cream-orange scroll with gold end caps unrolls in an S-curve, and cutout photos of people in red New Year clothing sit on it like a diorama: a toast around a dinner table, a white-and-red lion dance costume, a drum, a bonsai, carved wooden screens and a courtyard house in the distance. The palette is red, cream and gold, and the finish is glossy and commercial.

Palette

#9e190e
#d24a31
#b43724
#7b1d12
#dea08a
#f0ccb3

Layout: Big two-line calligraphic headline top-left with a small English descriptor stacked beside it; a curling scroll sweeps from bottom-left to top-right carrying a miniature photographed scene of a family toasting at a table, a lion dance and people in traditional dress. The product bottle and glass sit bottom-left, the brand logo and vertical legal line bottom-right.
Typography: Heavy cream brush-calligraphy headline; small spaced uppercase serif for the English descriptor; brush logotype with a small serif wordmark.

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Family feast and lion dance performers on a giant unrolled scroll.
- Look and feel: Solid warm red backdrop with soft studio lighting and a subtle vignette. A giant cream-orange scroll with gold end caps unrolls in an S-curve, and cutout photos of people in red New Year clothing sit on it like a diorama: a toast around a dinner table, a white-and-red lion dance costume, a drum, a bonsai, carved wooden screens and a courtyard house in the distance. The palette is red, cream and gold, and the finish is glossy and commercial.
- Layout: Big two-line calligraphic headline top-left with a small English descriptor stacked beside it; a curling scroll sweeps from bottom-left to top-right carrying a miniature photographed scene of a family toasting at a table, a lion dance and people in traditional dress. The product bottle and glass sit bottom-left, the brand logo and vertical legal line bottom-right.
- Typography: Heavy cream brush-calligraphy headline; small spaced uppercase serif for the English descriptor; brush logotype with a small serif wordmark.
- Colours: #9e190e, #d24a31, #b43724, #7b1d12, #dea08a, #f0ccb3 (background #9e190e, text #f0ccb3, accent #d24a31).
- Mood and details: festive, joyful, warm, unrolled scroll, lion dance costume, drum, family reunion dinner, lattice screens, bonsai.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/23151385580142525-44e0bcde2517.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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