Small boy looking up at his giant future-self shadow full of STEM icons

Reference found on Pinterest, saved by Arusak Nazanin. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Small boy looking up at his giant future-self shadow full of STEM icons

A seamless white studio backdrop with a photoreal young boy in a white tee and jeans looking upward. His elongated shadow turns into an illustrated older child in goggles holding a tablet and reaching toward a ringed planet. The shadow is surrounded by a robot, drone, rocket launch, wind turbine and skyline, all in a single dusty-blue tone. The soft lighting and monochrome shadow palette keep it calm and premium, and the contrast between the small child and the big shadow is the focal point.

Palette

#fbfafb
#dbdde2
#566d8c
#afb6c1
#788ba4
#1d2534

Layout: The small boy stands in the lower left and casts a large slate-blue shadow that fills the right two-thirds of the frame. The stacked headline is left-aligned at the top left, the logo is top right, and the centred tagline, short rule and URL sit along the bottom, with generous white space.
Typography: Heavy geometric sans caps for the headline in a mix of weights, black and navy. Light geometric sans for the tagline and URL.

All creative ads for schools and coaching institutes

photographic
minimal
illustrated
child's shadow
robot
rocket
drone
planet
city skyline
aspirational
inspiring
clean

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1440 px (same shape as the reference).

Art direction to follow:
- The idea: Small boy looking up at his giant future-self shadow full of STEM icons.
- Look and feel: A seamless white studio backdrop with a photoreal young boy in a white tee and jeans looking upward. His elongated shadow turns into an illustrated older child in goggles holding a tablet and reaching toward a ringed planet. The shadow is surrounded by a robot, drone, rocket launch, wind turbine and skyline, all in a single dusty-blue tone. The soft lighting and monochrome shadow palette keep it calm and premium, and the contrast between the small child and the big shadow is the focal point.
- Layout: The small boy stands in the lower left and casts a large slate-blue shadow that fills the right two-thirds of the frame. The stacked headline is left-aligned at the top left, the logo is top right, and the centred tagline, short rule and URL sit along the bottom, with generous white space.
- Typography: Heavy geometric sans caps for the headline in a mix of weights, black and navy. Light geometric sans for the tagline and URL.
- Colours: #fbfafb, #dbdde2, #566d8c, #afb6c1, #788ba4, #1d2534 (background #fbfafb, text #1d2534, accent #1d2534).
- Mood and details: aspirational, inspiring, clean, child's shadow, robot, rocket, drone, planet, city skyline.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/230598443424213438-acf1f39a6929.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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