Three sketched children carrying a real pencil diagonally

Reference found on Pinterest, saved by Swetha Pani. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Instagram post · Reference

Three sketched children carrying a real pencil diagonally

Soft off-white paper background with gentle shading. A photographed yellow pencil lies diagonally while grey pencil-sketch children with rosy cheeks climb and push it, small dash marks at the tip suggesting drawing motion. Mixed-media sketch-meets-object idea, minimal palette with colourful gradient headline for a light, whimsical finish.

Palette

#f4f4f3
#d7dcdb
#c1bebc
#af8c7c

Layout: Real pencil runs diagonally from upper left to lower centre with three doodled kids clinging and pushing it; date and headline right-aligned top-right beside a thin vertical rule. Logo bottom-left, website and phone numbers bottom-right with icons.
Typography: Condensed bold sans caps headline with a blue-to-green gradient; light sans date; bold sans contact lines.

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Design an original Children's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Three sketched children carrying a real pencil diagonally.
- Look and feel: Soft off-white paper background with gentle shading. A photographed yellow pencil lies diagonally while grey pencil-sketch children with rosy cheeks climb and push it, small dash marks at the tip suggesting drawing motion. Mixed-media sketch-meets-object idea, minimal palette with colourful gradient headline for a light, whimsical finish.
- Layout: Real pencil runs diagonally from upper left to lower centre with three doodled kids clinging and pushing it; date and headline right-aligned top-right beside a thin vertical rule. Logo bottom-left, website and phone numbers bottom-right with icons.
- Typography: Condensed bold sans caps headline with a blue-to-green gradient; light sans date; bold sans contact lines.
- Colours: #f4f4f3, #d7dcdb, #c1bebc, #af8c7c (background #f4f4f3, text #af8c7c, accent #af8c7c).
- Mood and details: playful, joyful, teamwork, pencil, pencil sketch kids, paper texture, motion marks.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/230316968440443537-081779ff1173.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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