Reference found on Pinterest, saved by Liz Corbett. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Soda can wearing a rival-brand cape as a Halloween costume

A dark, cinematic rocky landscape with green moss and cool blue-grey tones, lit by a soft shaft of light from above. The focal point is a blue soda can draped in a red cape printed with a competitor's script logo, and the true brand peeks through the gap. Shallow depth of field and a desaturated background make the saturated red and blue stand out. The finish is a realistic CGI or photo composite with a slight vignette.

Palette

#0f1225
#1e263a
#4a5767
#313e4d
#70787a
#481834

Layout: The hero can sits in the centre on a mossy rock ledge. A single line of greeting is centred near the top in the misty negative space, and a small logo sits in the bottom-right corner.
Typography: Small, light humanist sans in sentence case, set in white. The type is understated so the visual gag carries the ad.

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photographic
dark
soda can
costume cape
mossy rocks
misty light
witty
moody
cheeky

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1526 px (same shape as the reference).

Art direction to follow:
- The idea: Soda can wearing a rival-brand cape as a Halloween costume.
- Look and feel: A dark, cinematic rocky landscape with green moss and cool blue-grey tones, lit by a soft shaft of light from above. The focal point is a blue soda can draped in a red cape printed with a competitor's script logo, and the true brand peeks through the gap. Shallow depth of field and a desaturated background make the saturated red and blue stand out. The finish is a realistic CGI or photo composite with a slight vignette.
- Layout: The hero can sits in the centre on a mossy rock ledge. A single line of greeting is centred near the top in the misty negative space, and a small logo sits in the bottom-right corner.
- Typography: Small, light humanist sans in sentence case, set in white. The type is understated so the visual gag carries the ad.
- Colours: #0f1225, #1e263a, #4a5767, #313e4d, #70787a, #481834 (background #0f1225, text #70787a, accent #70787a).
- Mood and details: witty, moody, cheeky, soda can, costume cape, mossy rocks, misty light.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/226094843778309153-be068f2d3189.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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