Flat-lay of holiday products arranged in a Christmas tree shape

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Christmas · Instagram post · Reference

Flat-lay of holiday products arranged in a Christmas tree shape

Off-white paper-textured surface shot from overhead in soft, even daylight. Neatly knolled products (sweater, beanie, stocking, plush toys, cameras, gloves, bottles, billiard balls, watch boxes) build a Christmas tree silhouette topped by a gold spiral star. The palette is mostly forest green, burgundy red, brown and cream. A string of warm fairy lights marks the base, and slippers act as the trunk, giving it a premium editorial catalogue finish.

Palette

#cbc6be
#e2ded6
#bab1a8
#8d6357
#a28e86
#5b4f42

Layout: A large red serif headline spans the top, with small caps labels at the left and right. The products form a triangular tree shape centred below, with a body text block in the upper-left negative space. A fairy-light line and a pair of slippers form the trunk at the bottom.
Typography: Ornate red Victorian display serif caps with swash flourishes and a gold script logo accent, over a small classic serif for the body text

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Flat-lay of holiday products arranged in a Christmas tree shape.
- Look and feel: Off-white paper-textured surface shot from overhead in soft, even daylight. Neatly knolled products (sweater, beanie, stocking, plush toys, cameras, gloves, bottles, billiard balls, watch boxes) build a Christmas tree silhouette topped by a gold spiral star. The palette is mostly forest green, burgundy red, brown and cream. A string of warm fairy lights marks the base, and slippers act as the trunk, giving it a premium editorial catalogue finish.
- Layout: A large red serif headline spans the top, with small caps labels at the left and right. The products form a triangular tree shape centred below, with a body text block in the upper-left negative space. A fairy-light line and a pair of slippers form the trunk at the bottom.
- Typography: Ornate red Victorian display serif caps with swash flourishes and a gold script logo accent, over a small classic serif for the body text
- Colours: #cbc6be, #e2ded6, #bab1a8, #8d6357, #a28e86, #5b4f42 (background #cbc6be, text #5b4f42, accent #5b4f42).
- Mood and details: festive, curated, cozy, knolling flat-lay Christmas tree, gold star ornament, fairy lights, stocking, nutcracker, snowman plush.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2251868558872059-28035ff9d7af.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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