Diverse hands placing pink letters that spell WOMEN

Reference found on Pinterest, saved by Kelly Weber. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Women's Day · Instagram post · Reference

Diverse hands placing pink letters that spell WOMEN

The background is flat mint green, and the letters in coral, pink, blush and red cast darker green offset shadows. Five hands in different skin tones reach in from the edges, with details such as painted nails, rings, a beaded bracelet and a henna tattoo. The vector style is clean and flat, with no gradients.

Palette

#9cd1bd
#79b69a
#d9736c
#f7b5a2
#8f583a
#4d2d1c

Layout: The letters are staggered diagonally down the middle, each held by a hand reaching in from the edges of the frame. A small signature sits bottom right.
Typography: Chunky bold sans capitals in shades of pink and red with offset flat drop shadows

illustrated
flat
typographic
bright
diverse hands
letter blocks
painted nails
henna
rings
inclusive
cheerful
united

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Design an original Women's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Diverse hands placing pink letters that spell WOMEN.
- Look and feel: The background is flat mint green, and the letters in coral, pink, blush and red cast darker green offset shadows. Five hands in different skin tones reach in from the edges, with details such as painted nails, rings, a beaded bracelet and a henna tattoo. The vector style is clean and flat, with no gradients.
- Layout: The letters are staggered diagonally down the middle, each held by a hand reaching in from the edges of the frame. A small signature sits bottom right.
- Typography: Chunky bold sans capitals in shades of pink and red with offset flat drop shadows
- Colours: #9cd1bd, #79b69a, #d9736c, #f7b5a2, #8f583a, #4d2d1c (background #9cd1bd, text #4d2d1c, accent #d9736c).
- Mood and details: inclusive, cheerful, united, diverse hands, letter blocks, painted nails, henna, rings.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2251868551785727-9a73212d3edd.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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