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Dussehra · Instagram post · Reference

Hindi wordmark with glowing arrow and bow integrated into the letters

Deep navy-black background with a crimson radial glow behind the centre, surrounded by concentric circles of faint, low-opacity red Devanagari chant text that create a hypnotic tunnel effect. A golden, glowing arrow pierces the upper word vertically, and a stylised bow curves along the headline of the lower word, so good visibly strikes down evil. The letters are warm cream with a subtle glow. The finish is clean and cinematic with strong contrast between the dark surround and the lit centre.

Palette

#090d2a
#230e2c
#44112d
#652a3c
#992636
#af6c6b

Layout: Centred symmetric composition: small crown logo top centre, a two-line Hindi word lockup at the centre over a radial glow, and a two-line English message plus spaced-caps greeting at the bottom centre. Concentric rings of tiny repeated chant text fill the background.
Typography: Bold, rounded cream Devanagari display with a bow worked into the matra line of the lower word; small light geometric sans for the body text and widely tracked bold sans caps for the greeting.

typographic
dark
minimal
bow and arrow
concentric Devanagari chant rings
radial red glow
crown logo
powerful
reverent
dramatic

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Hindi wordmark with glowing arrow and bow integrated into the letters.
- Look and feel: Deep navy-black background with a crimson radial glow behind the centre, surrounded by concentric circles of faint, low-opacity red Devanagari chant text that create a hypnotic tunnel effect. A golden, glowing arrow pierces the upper word vertically, and a stylised bow curves along the headline of the lower word, so good visibly strikes down evil. The letters are warm cream with a subtle glow. The finish is clean and cinematic with strong contrast between the dark surround and the lit centre.
- Layout: Centred symmetric composition: small crown logo top centre, a two-line Hindi word lockup at the centre over a radial glow, and a two-line English message plus spaced-caps greeting at the bottom centre. Concentric rings of tiny repeated chant text fill the background.
- Typography: Bold, rounded cream Devanagari display with a bow worked into the matra line of the lower word; small light geometric sans for the body text and widely tracked bold sans caps for the greeting.
- Colours: #090d2a, #230e2c, #44112d, #652a3c, #992636, #af6c6b (background #090d2a, text #af6c6b, accent #992636).
- Mood and details: powerful, reverent, dramatic, bow and arrow, concentric Devanagari chant rings, radial red glow, crown logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/224335625184986187-9631d589da67.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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