A vector pen-tool nib and bezier curve forming a bow and arrow

Reference found on Pinterest, saved by Ritopriyo Bhakat. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Instagram post · Reference

A vector pen-tool nib and bezier curve forming a bow and arrow

A flat off-white background with no texture. A thin dark-grey bezier arc with square and round anchor handles forms the bow, and a dotted string ends in a solid cyan pen nib as the arrow, the only colour accent. Everything is centred and airy, like a design-tool UI. It reads as a smart, restrained visual pun for a creative business.

Palette

#f5f5f5
#d7dada
#b8b8b8

Layout: The logo sits small in the top-right. A centred line-icon bow with a cyan nib sits in the upper middle, above a narrow centred column of short copy lines, then the greeting with a bold festival name. The URL is at the bottom centre, with generous negative space all around.
Typography: Light geometric sans for the stacked body lines; bold geometric sans for the festival name; tech-style wordmark

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minimal
flat
typographic
pen-tool bezier curve as bow
pen nib as arrowhead
anchor points
clever
clean
calm

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: A vector pen-tool nib and bezier curve forming a bow and arrow.
- Look and feel: A flat off-white background with no texture. A thin dark-grey bezier arc with square and round anchor handles forms the bow, and a dotted string ends in a solid cyan pen nib as the arrow, the only colour accent. Everything is centred and airy, like a design-tool UI. It reads as a smart, restrained visual pun for a creative business.
- Layout: The logo sits small in the top-right. A centred line-icon bow with a cyan nib sits in the upper middle, above a narrow centred column of short copy lines, then the greeting with a bold festival name. The URL is at the bottom centre, with generous negative space all around.
- Typography: Light geometric sans for the stacked body lines; bold geometric sans for the festival name; tech-style wordmark
- Colours: #f5f5f5, #d7dada, #b8b8b8 (background #f5f5f5, text #b8b8b8, accent #b8b8b8).
- Mood and details: clever, clean, calm, pen-tool bezier curve as bow, pen nib as arrowhead, anchor points.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/223350462763635280-4b3e7753561d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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