Purple iris bouquet wrapped in burlap with a gift tag

Reference found on Pinterest, saved by Conny SP. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Instagram post · Reference

Purple iris bouquet wrapped in burlap with a gift tag

The background is a flat, saturated golden yellow, and the headline is set in deep cardinal red to match the school colours. A realistic top-down bouquet of violet irises with yellow throats and green stems is tied with burlap and a red-and-white gingham bow, and it casts a soft, natural drop shadow. A white card tag carries a monogram logo. Thin red Greek key bands above and below give it a collegiate, classical finish.

Palette

#ebb521
#7d2629
#9f5b25
#c78b2c
#552e7c
#3b4712

Layout: Huge centred condensed headline stacked in three lines, with a photographed bouquet laid vertically over the centre so the flowers cover part of the word and the tag sits beside the stems. Small matching Greek key borders frame the top and bottom, with plenty of flat colour around everything.
Typography: Tall, heavy condensed grotesque sans in all caps, set very large and tightly leaded; a tiny sans label on the tag.

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photographic
typographic
minimal
bright
iris bouquet
burlap wrap
gingham ribbon bow
gift tag
greek key border
warm
bold
heartfelt

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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Purple iris bouquet wrapped in burlap with a gift tag.
- Look and feel: The background is a flat, saturated golden yellow, and the headline is set in deep cardinal red to match the school colours. A realistic top-down bouquet of violet irises with yellow throats and green stems is tied with burlap and a red-and-white gingham bow, and it casts a soft, natural drop shadow. A white card tag carries a monogram logo. Thin red Greek key bands above and below give it a collegiate, classical finish.
- Layout: Huge centred condensed headline stacked in three lines, with a photographed bouquet laid vertically over the centre so the flowers cover part of the word and the tag sits beside the stems. Small matching Greek key borders frame the top and bottom, with plenty of flat colour around everything.
- Typography: Tall, heavy condensed grotesque sans in all caps, set very large and tightly leaded; a tiny sans label on the tag.
- Colours: #ebb521, #7d2629, #9f5b25, #c78b2c, #552e7c, #3b4712 (background #ebb521, text #552e7c, accent #c78b2c).
- Mood and details: warm, bold, heartfelt, iris bouquet, burlap wrap, gingham ribbon bow, gift tag, greek key border.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/22166223164207447-14f5cf6569e8.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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