Man walking along a white road made of the old year toward a glowing doorway

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New Year · Instagram post · Reference

Man walking along a white road made of the old year toward a glowing doorway

Deep red-to-orange radial gradient background glowing warmly behind the upper left. A stark white road in forced perspective carries oversized red numerals of the outgoing year, leading the eye to a lit white doorway. A small cut-out photo of a man in white casts a soft shadow as he steps toward the light. Minimal three-colour palette of red, orange and white with a polished, cinematic finish.

Palette

#d9260f
#7a0f09
#a31c0f
#ed4c24
#fefbfa
#ec8367

Layout: A white perspective road runs diagonally from bottom-left to a bright doorway at upper right, where a small figure stands beside a serif year stack; the old year is set as huge red letters along the road with a vertical tagline, the body copy sits top-left and the logo bottom-right.
Typography: Wide-tracked tiny sans date; high-contrast bold serif year; condensed bold sans for the road numerals and tagline with a thin handwritten script accent; small clean sans body.

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Man walking along a white road made of the old year toward a glowing doorway.
- Look and feel: Deep red-to-orange radial gradient background glowing warmly behind the upper left. A stark white road in forced perspective carries oversized red numerals of the outgoing year, leading the eye to a lit white doorway. A small cut-out photo of a man in white casts a soft shadow as he steps toward the light. Minimal three-colour palette of red, orange and white with a polished, cinematic finish.
- Layout: A white perspective road runs diagonally from bottom-left to a bright doorway at upper right, where a small figure stands beside a serif year stack; the old year is set as huge red letters along the road with a vertical tagline, the body copy sits top-left and the logo bottom-right.
- Typography: Wide-tracked tiny sans date; high-contrast bold serif year; condensed bold sans for the road numerals and tagline with a thin handwritten script accent; small clean sans body.
- Colours: #d9260f, #7a0f09, #a31c0f, #ed4c24, #fefbfa, #ec8367 (background #7a0f09, text #fefbfa, accent #d9260f).
- Mood and details: hopeful, reflective, cinematic, road of numerals, doorway of light, walking man, old year underfoot.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2181499817280349-9112d2c4c4e0.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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