Woman carrying red gift boxes toward a family reunion inside a train carriage

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Lunar New Year · Instagram post · Reference

Woman carrying red gift boxes toward a family reunion inside a train carriage

A photographic composite set at night against a neon-lit blue-purple city skyline with a TV tower and searchlights. A vintage red train carriage with a green tiled roof opens up to reveal a warm, amber-lit home where the family gathers at a food-laden table. In the foreground, a smiling woman in a mustard coat carries oversized red gift boxes printed with gold cloud patterns, while pink blossom petals and patches of snow add seasonal detail. Contrasting cool and warm lighting gives it a cinematic, glossy finish.

Palette

#e4523a
#87341f
#1e1a35
#c49b83
#827c85
#2e2e61

Layout: A large gold calligraphic headline fills the top, with a red pill offer banner below it. In the lower half, a woman strides from the left holding a large red product box in the foreground, while the open train carriage on the right reveals a family dinner scene.
Typography: Massive gold-foil brush calligraphy with a glowing texture; a compact bold white sans offer set on a red rounded banner with a gold outline.

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Woman carrying red gift boxes toward a family reunion inside a train carriage.
- Look and feel: A photographic composite set at night against a neon-lit blue-purple city skyline with a TV tower and searchlights. A vintage red train carriage with a green tiled roof opens up to reveal a warm, amber-lit home where the family gathers at a food-laden table. In the foreground, a smiling woman in a mustard coat carries oversized red gift boxes printed with gold cloud patterns, while pink blossom petals and patches of snow add seasonal detail. Contrasting cool and warm lighting gives it a cinematic, glossy finish.
- Layout: A large gold calligraphic headline fills the top, with a red pill offer banner below it. In the lower half, a woman strides from the left holding a large red product box in the foreground, while the open train carriage on the right reveals a family dinner scene.
- Typography: Massive gold-foil brush calligraphy with a glowing texture; a compact bold white sans offer set on a red rounded banner with a gold outline.
- Colours: #e4523a, #87341f, #1e1a35, #c49b83, #827c85, #2e2e61 (background #1e1a35, text #c49b83, accent #e4523a).
- Mood and details: warm, nostalgic, festive, gift box, train carriage, city skyline, cherry blossoms, fu character, gold calligraphy.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2181499812294910-5fb6fcce5d95.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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