Burgundy ribbon zigzagging into a Christmas tree shape decorated with product cutouts

Reference found on Pinterest, saved by RetailFans [Mirjam van Rees]. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Carousel · Reference

Burgundy ribbon zigzagging into a Christmas tree shape decorated with product cutouts

Warm off-white paper-textured background with a deep burgundy velvet ribbon that loops into a stylised Christmas tree. Flat-lay product cutouts hang like ornaments: cream pyjamas, a striped tee, slippers with brown bows, a grey coat, a belt, a black bag and a gift box. Soft, even studio lighting with subtle drop shadows. The palette stays muted neutral with burgundy and red accents for an understated luxury feel.

Palette

#e3e2dc
#cbbfb4
#746863
#3e2321
#a7978f
#2c1412

Layout: A bold headline sits centred at the top. Below it, a tall burgundy velvet ribbon zigzags into a tree silhouette, with product cutouts placed along its edges like ornaments and a gift card as the tree topper, all on a plain off-white background.
Typography: Heavy condensed grotesk sans in black caps with tight tracking; tiny spaced sans on the product packaging.

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Design an original Christmas Instagram carousel for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px per slide. Make 8 slides that share one style.

Art direction to follow:
- The idea: Burgundy ribbon zigzagging into a Christmas tree shape decorated with product cutouts.
- Look and feel: Warm off-white paper-textured background with a deep burgundy velvet ribbon that loops into a stylised Christmas tree. Flat-lay product cutouts hang like ornaments: cream pyjamas, a striped tee, slippers with brown bows, a grey coat, a belt, a black bag and a gift box. Soft, even studio lighting with subtle drop shadows. The palette stays muted neutral with burgundy and red accents for an understated luxury feel.
- Layout: A bold headline sits centred at the top. Below it, a tall burgundy velvet ribbon zigzags into a tree silhouette, with product cutouts placed along its edges like ornaments and a gift card as the tree topper, all on a plain off-white background.
- Typography: Heavy condensed grotesk sans in black caps with tight tracking; tiny spaced sans on the product packaging.
- Colours: #e3e2dc, #cbbfb4, #746863, #3e2321, #a7978f, #2c1412 (background #e3e2dc, text #2c1412, accent #2c1412).
- Mood and details: elegant, cozy, editorial, ribbon christmas tree, gift box, bow, clothing cutouts, gift card.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/216243219604112994-01-5d6f6bc6b65a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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