Two top-down cups of chai forming Gandhi's round spectacles

Reference found on Pinterest, saved by Deepanker Dey. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Gandhi Jayanti · Instagram post · Reference

Two top-down cups of chai forming Gandhi's round spectacles

Soft cream-to-blush gradient background with a gentle vignette. Two photographed top-down cups of frothy golden chai sit side by side, joined by thin brown line-drawn bridge and temple arms so they read as Gandhi's round glasses. Soft drop shadows under the cups add a little depth. A solid chocolate-brown footer strip with beige text anchors the brand, keeping the rest clean and airy.

Palette

#fdf7f4
#3c2213
#5a3c27
#ae8f74
#d3b58f

Layout: Small centred hero of two chai cups with drawn brown spectacle arms floats in lots of cream negative space; a single spaced-caps greeting line sits below centre. A dark brown footer band holds the logo left, a handwritten tagline centre and bulleted outlet locations right.
Typography: Widely tracked bold geometric sans caps for the greeting; vintage western-style slab logo, casual handwritten tagline and small sans for locations.

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minimal
photographic
chai cups as spectacles
round glasses
visual pun
witty
respectful
calm

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Two top-down cups of chai forming Gandhi's round spectacles.
- Look and feel: Soft cream-to-blush gradient background with a gentle vignette. Two photographed top-down cups of frothy golden chai sit side by side, joined by thin brown line-drawn bridge and temple arms so they read as Gandhi's round glasses. Soft drop shadows under the cups add a little depth. A solid chocolate-brown footer strip with beige text anchors the brand, keeping the rest clean and airy.
- Layout: Small centred hero of two chai cups with drawn brown spectacle arms floats in lots of cream negative space; a single spaced-caps greeting line sits below centre. A dark brown footer band holds the logo left, a handwritten tagline centre and bulleted outlet locations right.
- Typography: Widely tracked bold geometric sans caps for the greeting; vintage western-style slab logo, casual handwritten tagline and small sans for locations.
- Colours: #fdf7f4, #3c2213, #5a3c27, #ae8f74, #d3b58f (background #fdf7f4, text #3c2213, accent #d3b58f).
- Mood and details: witty, respectful, calm, chai cups as spectacles, round glasses, visual pun.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/213358101088173166-d18e212544d0.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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