Charkha spinning wheel built from radiating red pencils

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Gandhi Jayanti · Instagram post · Reference

Charkha spinning wheel built from radiating red pencils

A flat vector illustration on a pale blue-grey background. Red pencils with grey tips are arranged in a circle to form the wheel of a charkha, joined by thin grey lines to a small spindle on a grey base bar. The palette is limited to red, grey and off-white, and the finish is crisp and minimal, with the visual pun as the focal point.

Palette

#eef3f6
#e0e1e4
#d0c6c9
#d32b2f
#a8aaae

Layout: The pencil-charkha illustration sits on the left-centre, with a bold left-aligned headline to its right. The greeting is at the bottom left, the logo at the bottom right, and a small cube icon at the top right, all on a clean background with plenty of negative space.
Typography: Bold condensed grotesque sans caps in grey with one keyword in red; small medium-weight sans for the greeting; bold lowercase red sans for the wordmark.

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Charkha spinning wheel built from radiating red pencils.
- Look and feel: A flat vector illustration on a pale blue-grey background. Red pencils with grey tips are arranged in a circle to form the wheel of a charkha, joined by thin grey lines to a small spindle on a grey base bar. The palette is limited to red, grey and off-white, and the finish is crisp and minimal, with the visual pun as the focal point.
- Layout: The pencil-charkha illustration sits on the left-centre, with a bold left-aligned headline to its right. The greeting is at the bottom left, the logo at the bottom right, and a small cube icon at the top right, all on a clean background with plenty of negative space.
- Typography: Bold condensed grotesque sans caps in grey with one keyword in red; small medium-weight sans for the greeting; bold lowercase red sans for the wordmark.
- Colours: #eef3f6, #e0e1e4, #d0c6c9, #d32b2f, #a8aaae (background #eef3f6, text #d32b2f, accent #d32b2f).
- Mood and details: clever, clean, respectful, charkha, pencils, spinning wheel.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/21321798229157017-fe9a1e2a5aca.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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