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Halloween · Poster · Reference

Skeleton hand built from french fries

The background is solid red with a slight vignette that darkens toward the left edge. Golden french fries are cut and laid out as the finger and palm bones of a skeleton hand, lit from above in a top-down studio shot with soft shadows. The fries are the only warm contrasting element, so the negative space stays calm and graphic.

Palette

#cb2027
#93211f
#af2522
#771d1b
#f8d366
#ca6f48

Layout: A two-line headline is right-aligned at the top, and the fry skeleton hand rises from the bottom edge through the centre. The golden arches logo and tagline sit bottom-right.
Typography: Bold white grotesque sans in sentence case for the headline; the brand's own tagline lettering under the logo.

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photographic
minimal
french fries
skeleton hand
bones
witty
spooky
playful

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1507 px (same shape as the reference).

Art direction to follow:
- The idea: Skeleton hand built from french fries.
- Look and feel: The background is solid red with a slight vignette that darkens toward the left edge. Golden french fries are cut and laid out as the finger and palm bones of a skeleton hand, lit from above in a top-down studio shot with soft shadows. The fries are the only warm contrasting element, so the negative space stays calm and graphic.
- Layout: A two-line headline is right-aligned at the top, and the fry skeleton hand rises from the bottom edge through the centre. The golden arches logo and tagline sit bottom-right.
- Typography: Bold white grotesque sans in sentence case for the headline; the brand's own tagline lettering under the logo.
- Colours: #cb2027, #93211f, #af2522, #771d1b, #f8d366, #ca6f48 (background #93211f, text #f8d366, accent #cb2027).
- Mood and details: witty, spooky, playful, french fries, skeleton hand, bones.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/21181060743474624-788cf700cf38.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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