Football pitch markings overlaid on oversized type

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Instagram post · Reference

Football pitch markings overlaid on oversized type

Flat deep green background acting as a pitch, crossed by thin white field lines. Solid orange rectangles hold green knockout lettering, and other orange words float at angles for a dynamic Swiss-poster rhythm. It uses only two colours plus white, with no photography, gradients or texture, so the finish is crisp, vector-flat and purely typographic.

Palette

#216937
#f66c05
#976b1c
#f9f3ea
#49855f
#8cb198

Layout: A top-down pitch diagram fills the frame: the halfway line, the centre circle and the edges of both penalty boxes are drawn in white. Massive stacked type fills the width: the home team is knocked out of an orange bar at the top, the rotated away team sits across the middle, and the date bar and tilted kick-off time sit below. Small left-aligned info text and crest logos sit at the bottom left.
Typography: Heavy condensed grotesque caps at poster scale, some slightly rotated; small clean sans for the league and venue details.

All creative ads for sports clubs, academies and events

typographic
flat
minimal
pitch lines
centre circle
colour blocks
rotated type
bold
graphic
modern

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Football pitch markings overlaid on oversized type.
- Look and feel: Flat deep green background acting as a pitch, crossed by thin white field lines. Solid orange rectangles hold green knockout lettering, and other orange words float at angles for a dynamic Swiss-poster rhythm. It uses only two colours plus white, with no photography, gradients or texture, so the finish is crisp, vector-flat and purely typographic.
- Layout: A top-down pitch diagram fills the frame: the halfway line, the centre circle and the edges of both penalty boxes are drawn in white. Massive stacked type fills the width: the home team is knocked out of an orange bar at the top, the rotated away team sits across the middle, and the date bar and tilted kick-off time sit below. Small left-aligned info text and crest logos sit at the bottom left.
- Typography: Heavy condensed grotesque caps at poster scale, some slightly rotated; small clean sans for the league and venue details.
- Colours: #216937, #f66c05, #976b1c, #f9f3ea, #49855f, #8cb198 (background #216937, text #f9f3ea, accent #f66c05).
- Mood and details: bold, graphic, modern, pitch lines, centre circle, colour blocks, rotated type.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/211174979328188-a84aceac3055.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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