A red pencil whose sharpened tip forms a Christmas tree

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Christmas · Instagram post · Reference

A red pencil whose sharpened tip forms a Christmas tree

A flat, solid scarlet background with a pencil drawn in a slightly lighter red, so it nearly blends in. The only contrast is the peach wood cone with its zigzag edge and the white graphite tip. A small white glowing sparkle crowns the tip like a tree-top star. The finish is a clean vector illustration built on a single visual pun.

Palette

#bf1313
#f0b785

Layout: A vertical pencil sits in the centre, running from the bottom edge up to a triangular wood tip that reads as a tree, with a sparkle star on its point. The headline is stacked one word per line and left-aligned to the right of the pencil body. A small logo sits top-right, and a lot of red negative space surrounds everything.
Typography: A clean humanist sans in white, stacked in short lines. The last two lines are set bold for emphasis.

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: A red pencil whose sharpened tip forms a Christmas tree.
- Look and feel: A flat, solid scarlet background with a pencil drawn in a slightly lighter red, so it nearly blends in. The only contrast is the peach wood cone with its zigzag edge and the white graphite tip. A small white glowing sparkle crowns the tip like a tree-top star. The finish is a clean vector illustration built on a single visual pun.
- Layout: A vertical pencil sits in the centre, running from the bottom edge up to a triangular wood tip that reads as a tree, with a sparkle star on its point. The headline is stacked one word per line and left-aligned to the right of the pencil body. A small logo sits top-right, and a lot of red negative space surrounds everything.
- Typography: A clean humanist sans in white, stacked in short lines. The last two lines are set bold for emphasis.
- Colours: #bf1313, #f0b785 (background #bf1313, text #f0b785, accent #f0b785).
- Mood and details: clever, warm, minimal, sharpened pencil as tree, sparkle star.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/211174977511364-012d920387dc.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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