Red pencil whose tip turns into a white diya flame

Reference found on Pinterest, saved by Debasmita Mukherjee. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Diwali · Instagram post · Reference

Red pencil whose tip turns into a white diya flame

A solid saturated red background carries a photoreal red wooden pencil with a sharpened graphite tip. A flat vector white flame rises from the tip, mixing photo and graphic in a clean visual pun. There are no other decorations, and the generous negative space keeps it punchy like a print ad.

Palette

#d2070d
#e15956
#eb908e
#fef9f8
#f2b9b4

Layout: A vertical pencil rises from the bottom edge, slightly left of centre, with a flat white flame above its tip. A bold three-line headline sits right-aligned in the right middle, the small greeting sits bottom-left and the wordmark bottom-right.
Typography: Heavy grotesque sans in white for the headline and wordmark; small regular sans for the greeting.

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Design an original Diwali Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Red pencil whose tip turns into a white diya flame.
- Look and feel: A solid saturated red background carries a photoreal red wooden pencil with a sharpened graphite tip. A flat vector white flame rises from the tip, mixing photo and graphic in a clean visual pun. There are no other decorations, and the generous negative space keeps it punchy like a print ad.
- Layout: A vertical pencil rises from the bottom edge, slightly left of centre, with a flat white flame above its tip. A bold three-line headline sits right-aligned in the right middle, the small greeting sits bottom-left and the wordmark bottom-right.
- Typography: Heavy grotesque sans in white for the headline and wordmark; small regular sans for the greeting.
- Colours: #d2070d, #e15956, #eb908e, #fef9f8, #f2b9b4 (background #d2070d, text #fef9f8, accent #e15956).
- Mood and details: bold, inspiring, confident, pencil, flame, visual metaphor.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/211174974187959-7297ac08bdde.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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