Giant sharpened pencil whose body shows a schoolboy chalk-drawing buildings

Reference found on Pinterest, saved by Debasmita Mukherjee. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Instagram post · Reference

Giant sharpened pencil whose body shows a schoolboy chalk-drawing buildings

Flat saturated red background with a photoreal close-up of a sharpened wooden pencil tip. The pencil's graphite body becomes a blackboard where a boy with glasses and a red backpack chalks city buildings, a glowing chalk light bulb above his hand. Strong conceptual composite with soft glow and crisp white type for a punchy, poster-like finish.

Palette

#d2080e
#352d2c
#7a6e69
#614541
#bb9e95
#e26b6c

Layout: Oversized vertical pencil rises from the bottom edge on the left, its tip reaching the upper centre-left; headline stacked left-aligned on the right middle with small greeting below and bold brand wordmark bottom-right.
Typography: Clean neo-grotesque sans (Helvetica-like) in white, large regular weight headline, small greeting, bold lowercase wordmark.

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Design an original Children's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Giant sharpened pencil whose body shows a schoolboy chalk-drawing buildings.
- Look and feel: Flat saturated red background with a photoreal close-up of a sharpened wooden pencil tip. The pencil's graphite body becomes a blackboard where a boy with glasses and a red backpack chalks city buildings, a glowing chalk light bulb above his hand. Strong conceptual composite with soft glow and crisp white type for a punchy, poster-like finish.
- Layout: Oversized vertical pencil rises from the bottom edge on the left, its tip reaching the upper centre-left; headline stacked left-aligned on the right middle with small greeting below and bold brand wordmark bottom-right.
- Typography: Clean neo-grotesque sans (Helvetica-like) in white, large regular weight headline, small greeting, bold lowercase wordmark.
- Colours: #d2080e, #352d2c, #7a6e69, #614541, #bb9e95, #e26b6c (background #d2080e, text #352d2c, accent #e26b6c).
- Mood and details: imaginative, bold, inspiring, sharpened pencil, chalkboard, chalk doodles, light bulb idea, school bag.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/211174974187956-54e8c25fadb1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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