Purple SUV wearing spa towel and cucumber slices on headlights

Reference found on Pinterest, saved by Kenzie Mahoskey. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Purple SUV wearing spa towel and cucumber slices on headlights

On a pure white background, a magenta-purple compact SUV is composited with a spa facial joke: a light blue terry towel wrapped over its roof and two cucumber slices resting over the headlights like eye pads. Soft studio shadow grounds the car. Purple brand colour carries through from the car to the text. The finish is clean and minimal, with a surreal humorous prop.

Palette

#ffffff
#bdc0b9
#e0dfe2
#893484
#463941
#21201e

Layout: Left-aligned headline and a purple subline split by a thin rule sit in the upper third; the car is placed centre-right on white with generous negative space. The logo, tagline and phone number stack bottom-left.
Typography: Bold humanist sans in black for the headline, the same face in brand purple for the subline; the logo uses a light sans wordmark.

All creative ads for insurance companies, car and bike dealers

photographic
minimal
playful
purple SUV
cucumber slices
towel turban
spa
playful
calm
witty

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Purple SUV wearing spa towel and cucumber slices on headlights.
- Look and feel: On a pure white background, a magenta-purple compact SUV is composited with a spa facial joke: a light blue terry towel wrapped over its roof and two cucumber slices resting over the headlights like eye pads. Soft studio shadow grounds the car. Purple brand colour carries through from the car to the text. The finish is clean and minimal, with a surreal humorous prop.
- Layout: Left-aligned headline and a purple subline split by a thin rule sit in the upper third; the car is placed centre-right on white with generous negative space. The logo, tagline and phone number stack bottom-left.
- Typography: Bold humanist sans in black for the headline, the same face in brand purple for the subline; the logo uses a light sans wordmark.
- Colours: #ffffff, #bdc0b9, #e0dfe2, #893484, #463941, #21201e (background #ffffff, text #21201e, accent #893484).
- Mood and details: playful, calm, witty, purple SUV, cucumber slices, towel turban, spa.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/207939707792955088-b65cf1e8672c.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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