Lunar New Year · Poster · Reference

Chinese endless knot made of arms passing and pouring stout bottles into a pint

A flat mustard-yellow background holds a single vermilion-red Chinese knot built entirely from interlocking sleeved arms. Hands along the loops hold black bottles and pour dark liquid from one to the next, ending in a black pint glass held at the base, which turns into a striped red tassel. The art uses crisp two-colour vector shapes with small black accents and no shading, so it reads as a clever visual pun. Small red body text and the logo balance the lower corners.

Layout

A large, centred vertical knot illustration runs from the top edge down to a pint held in a hand and ends in a tassel at the bottom. Vertical Chinese characters and a three-line headline stack at lower left, and the harp logo lockup sits at lower right, with plenty of flat negative space around them.

Typography

Thin, stroke-drawn Chinese characters stacked vertically; condensed bold sans-serif caps for the headline; a heavy serif caps wordmark with a small sans-serif tagline.

• illustrated
• flat
• minimal
• bright
• chinese knot
• hands passing bottles
• pint glass
• pouring stout
• tassel
• fu character
• festive
• communal
• witty