Kettle BBQ grill illustration whose body is built from stacked menu type

Reference found on Pinterest, saved by Jeremy D. Clark. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Poster · Reference

Kettle BBQ grill illustration whose body is built from stacked menu type

An off-white paper background with a flat, hand-printed-looking illustration of a kettle grill in red, navy and black with a grey ash catcher. The grill body is formed entirely by lines of serif type in alternating navy and green, so the typography becomes the hero. A green pennant flag adds a whimsical accent. The finish is a retro screen-print texture with a limited palette and generous white margins.

Palette

#f7f6f3
#be2230
#becbc5
#63a481
#57777f
#a898a0

Layout: A centred, vertical grill illustration: the red lid on top, a middle band of stacked menu lines, then the red bowl with the logo, legs and wheels. A small green pennant with the event extra flies from the top right.
Typography: Condensed old-style serif caps stacked tightly, alternating navy and green; the logo is a white script wordmark with small sans caps.

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illustrated
typographic
flat
retro
kettle grill
pennant flag
stacked type
playful
festive
casual

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Design an original Father's Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1711 px (same shape as the reference).

Art direction to follow:
- The idea: Kettle BBQ grill illustration whose body is built from stacked menu type.
- Look and feel: An off-white paper background with a flat, hand-printed-looking illustration of a kettle grill in red, navy and black with a grey ash catcher. The grill body is formed entirely by lines of serif type in alternating navy and green, so the typography becomes the hero. A green pennant flag adds a whimsical accent. The finish is a retro screen-print texture with a limited palette and generous white margins.
- Layout: A centred, vertical grill illustration: the red lid on top, a middle band of stacked menu lines, then the red bowl with the logo, legs and wheels. A small green pennant with the event extra flies from the top right.
- Typography: Condensed old-style serif caps stacked tightly, alternating navy and green; the logo is a white script wordmark with small sans caps.
- Colours: #f7f6f3, #be2230, #becbc5, #63a481, #57777f, #a898a0 (background #f7f6f3, text #be2230, accent #63a481).
- Mood and details: playful, festive, casual, kettle grill, pennant flag, stacked type.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/199706564723958532-ef437a87bfc9.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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