Calendar card sliding out of a red envelope with a wax seal

Reference found on Pinterest, saved by Karele Zapaterias. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Carousel · Reference

Calendar card sliding out of a red envelope with a wax seal

White background with a recycled-paper-textured cream card tucked into a saturated red, fabric-textured envelope. A burgundy wax seal embossed with a four-petal emblem is the focal point, just below a hand-drawn red circle around the key date. Watercolour-style ornaments, a ribbon bow with golden bells and a pine sprig add festive accents. Soft drop shadows give a tactile paper-craft depth.

Palette

#8e0403
#e8e0d5
#fdfdfb
#c6b7ae
#a34943
#a1877e

Layout: A textured cream card fills the upper two-thirds with a centred headline stack, then a calendar row with day 25 circled. A red envelope covers the lower half, and a wax seal with a leaf logo sits at the centre. A bow sits at the top left and baubles hang at the top right.
Typography: Thin geometric sans caps for the top line, then heavy bold sans caps in deep red for the key word and a light sans subline. Calendar numerals are in large thin sans.

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Design an original Christmas Instagram carousel for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px per slide. Make 7 slides that share one style.

Art direction to follow:
- The idea: Calendar card sliding out of a red envelope with a wax seal.
- Look and feel: White background with a recycled-paper-textured cream card tucked into a saturated red, fabric-textured envelope. A burgundy wax seal embossed with a four-petal emblem is the focal point, just below a hand-drawn red circle around the key date. Watercolour-style ornaments, a ribbon bow with golden bells and a pine sprig add festive accents. Soft drop shadows give a tactile paper-craft depth.
- Layout: A textured cream card fills the upper two-thirds with a centred headline stack, then a calendar row with day 25 circled. A red envelope covers the lower half, and a wax seal with a leaf logo sits at the centre. A bow sits at the top left and baubles hang at the top right.
- Typography: Thin geometric sans caps for the top line, then heavy bold sans caps in deep red for the key word and a light sans subline. Calendar numerals are in large thin sans.
- Colours: #8e0403, #e8e0d5, #fdfdfb, #c6b7ae, #a34943, #a1877e (background #8e0403, text #fdfdfb, accent #a34943).
- Mood and details: festive, anticipatory, playful, red envelope, wax seal, calendar, red bow with bells, baubles, hand-drawn circle.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/199284352259942713-01-7500a65c1099.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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