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Lunar New Year · Poster · Reference

Beer bottle in front of a layered paper-cut tiger and giant gold wordmark

A deep crimson paper-craft diorama with layered, die-cut depth and soft directional light casting realistic shadows. Gold-foil paper cutouts of a tiger, dogs and rats sit among red paper peonies, fan-shaped firecracker bursts and lanterns. A glossy amber bottle with condensation is the sharp focal point in front of a giant embossed gold wordmark. The lower section has textured red paper waves with gold calligraphic type, giving a premium, tactile festive finish.

Palette

#81322e
#9d3533
#682827
#ab4941
#b8815f
#ca4c48

Layout: Product bottle stands left of centre overlapping a huge gold 3D wordmark, with a leaping paper tiger above and a dense paper-craft frame of flowers and zodiac animals around the top. A wavy red paper hill divides off the bottom third, where the gold greeting characters and the tagline in caps sit centred.
Typography: Oversized chunky gold serif wordmark as a 3D sculpted element; bold gold Chinese display characters; condensed geometric sans caps for the tagline.

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3d
traditional
ornate
luxury
paper-cut tiger
paper-cut zodiac animals
paper peonies
red lanterns
firecracker bursts
prosperity characters
festive
prosperous
bold

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Design an original Lunar New Year poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1432 px (same shape as the reference).

Art direction to follow:
- The idea: Beer bottle in front of a layered paper-cut tiger and giant gold wordmark.
- Look and feel: A deep crimson paper-craft diorama with layered, die-cut depth and soft directional light casting realistic shadows. Gold-foil paper cutouts of a tiger, dogs and rats sit among red paper peonies, fan-shaped firecracker bursts and lanterns. A glossy amber bottle with condensation is the sharp focal point in front of a giant embossed gold wordmark. The lower section has textured red paper waves with gold calligraphic type, giving a premium, tactile festive finish.
- Layout: Product bottle stands left of centre overlapping a huge gold 3D wordmark, with a leaping paper tiger above and a dense paper-craft frame of flowers and zodiac animals around the top. A wavy red paper hill divides off the bottom third, where the gold greeting characters and the tagline in caps sit centred.
- Typography: Oversized chunky gold serif wordmark as a 3D sculpted element; bold gold Chinese display characters; condensed geometric sans caps for the tagline.
- Colours: #81322e, #9d3533, #682827, #ab4941, #b8815f, #ca4c48 (background #682827, text #b8815f, accent #ca4c48).
- Mood and details: festive, prosperous, bold, paper-cut tiger, paper-cut zodiac animals, paper peonies, red lanterns, firecracker bursts, prosperity characters.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/19914423344502150-679f6c162ecc.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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