Opening…

Reference found on Pinterest, saved by Monic Lê. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Poster: Hand with erasable purple pen erasing a doodled family's dog

Soft white-to-light-grey vignette background with a realistic photographed hand and glossy purple pen, lit softly from above. Hand-drawn purple line doodles of a smiling family and dog hold hands in a row, and the pen tip seems to be erasing part of the dog, shown as a dashed line. Purple ties together the product, the doodles and the headline. The finish is clean and airy, with a lot of negative space around a single visual gag.

Reference image for inspiration. Editable source files are not included.