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Instagram post · Reference

Instagram post: Hand holding a hammer beside a nail bent against a hard concrete wall

A full-bleed photo of a smooth grey formwork concrete wall at an inside corner, with visible panel seams. A hand grips a wooden-handled claw hammer on the left. The focal point is a nail that has bent over instead of going into the wall, showing how hard the concrete is, and it casts a long shadow. The image is muted and monochrome grey, with the only colour coming from the saturated yellow logo tile. This is a single-visual-metaphor print ad style.

Reference image for inspiration. Editable source files are not included.