Rose bloom made of blood-soaked bandage gauze

Reference found on Pinterest, saved by Chloé Zhang. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Instagram post · Reference

Rose bloom made of blood-soaked bandage gauze

A soft mint-green radial gradient background frames a photoreal rose stem with green leaves. The bloom is replaced by wrapped white gauze soaked in red blood and held with medical tape, and a drip runs down the sepal. Lighting is even studio light. The visual metaphor turns a celebratory flower into a stark social message.

Palette

#a9d69f
#c1e1ba
#69110a
#516c2f
#d5c7c2
#9f3431

Layout: A short question headline is centred at the top. A single rose stem, centred and cropped at the bottom, dominates the frame. The cause line, URL and brush-stroke logo sit bottom right.
Typography: Bold condensed sans caps in dark green for the headline and tagline; small green sans URL

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photographic
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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Rose bloom made of blood-soaked bandage gauze.
- Look and feel: A soft mint-green radial gradient background frames a photoreal rose stem with green leaves. The bloom is replaced by wrapped white gauze soaked in red blood and held with medical tape, and a drip runs down the sepal. Lighting is even studio light. The visual metaphor turns a celebratory flower into a stark social message.
- Layout: A short question headline is centred at the top. A single rose stem, centred and cropped at the bottom, dominates the frame. The cause line, URL and brush-stroke logo sit bottom right.
- Typography: Bold condensed sans caps in dark green for the headline and tagline; small green sans URL
- Colours: #a9d69f, #c1e1ba, #69110a, #516c2f, #d5c7c2, #9f3431 (background #a9d69f, text #69110a, accent #9f3431).
- Mood and details: provocative, somber, urgent, rose, bandage, blood, gauze.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/194358540179678327-8f0e76d648c9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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