Three sheet-ghosts in sunglasses holding iced matcha

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Halloween · Instagram post · Reference

Three sheet-ghosts in sunglasses holding iced matcha

White background with an inset film-style flash photograph against a teal wall. Three people in white bedsheet ghost costumes wear black sunglasses and hold clear cups of layered green iced matcha, and a tiny carved pumpkin sits on one head. Bright orange lowercase type complements the teal and green. The mood is lo-fi, Gen-Z and editorial, with a direct-flash snapshot look.

Palette

#fffefe
#e8dcd5
#d8bca5
#2b728a
#1d4c5c
#70623e

Layout: A square flash photo sits inset on a white canvas, offset right. Stacked left-aligned orange text overlaps its top-left edge, and a cascading, repeated tagline spills out past the bottom-right corner.
Typography: Tightly leaded lowercase grotesque sans in orange, set flush left with overlapping lines; the tagline is repeated in a stepped echo effect.

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photographic
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playful
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sheet ghosts
sunglasses
iced matcha cups
jack-o-lantern
echoed repeated text
playful
quirky
cool

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Three sheet-ghosts in sunglasses holding iced matcha.
- Look and feel: White background with an inset film-style flash photograph against a teal wall. Three people in white bedsheet ghost costumes wear black sunglasses and hold clear cups of layered green iced matcha, and a tiny carved pumpkin sits on one head. Bright orange lowercase type complements the teal and green. The mood is lo-fi, Gen-Z and editorial, with a direct-flash snapshot look.
- Layout: A square flash photo sits inset on a white canvas, offset right. Stacked left-aligned orange text overlaps its top-left edge, and a cascading, repeated tagline spills out past the bottom-right corner.
- Typography: Tightly leaded lowercase grotesque sans in orange, set flush left with overlapping lines; the tagline is repeated in a stepped echo effect.
- Colours: #fffefe, #e8dcd5, #d8bca5, #2b728a, #1d4c5c, #70623e (background #fffefe, text #1d4c5c, accent #2b728a).
- Mood and details: playful, quirky, cool, sheet ghosts, sunglasses, iced matcha cups, jack-o-lantern, echoed repeated text.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/193584483980614977-464dc4aba322.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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