Burgers stacked in rows to form a Christmas tree in a kraft pot

Reference found on Pinterest, saved by BeliLaBelle. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Instagram post · Reference

Burgers stacked in rows to form a Christmas tree in a kraft pot

A soft radial gradient from pale mint in the centre to fresh green at the edges. Cut-out photos of different burgers are arranged in neat rows to form a tree silhouette, with a flat kraft-brown trapezoid pot as the trunk. Even studio lighting on the products and no other decoration make this a clean visual pun. The finish is minimal and wordless apart from the brand marks.

Palette

#cae0af
#e7f0d8
#99cc80
#c1915f
#86542c

Layout: A centred triangular tree built from rows of product cutouts, one on top growing to five at the base, sits on a simple brown pot; the logo and tagline are top-left and the red sign-off is bottom-right, with generous negative space.
Typography: Bold condensed sans caps in red for the sign-off; small white sans caps tagline beneath the logo.

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Burgers stacked in rows to form a Christmas tree in a kraft pot.
- Look and feel: A soft radial gradient from pale mint in the centre to fresh green at the edges. Cut-out photos of different burgers are arranged in neat rows to form a tree silhouette, with a flat kraft-brown trapezoid pot as the trunk. Even studio lighting on the products and no other decoration make this a clean visual pun. The finish is minimal and wordless apart from the brand marks.
- Layout: A centred triangular tree built from rows of product cutouts, one on top growing to five at the base, sits on a simple brown pot; the logo and tagline are top-left and the red sign-off is bottom-right, with generous negative space.
- Typography: Bold condensed sans caps in red for the sign-off; small white sans caps tagline beneath the logo.
- Colours: #cae0af, #e7f0d8, #99cc80, #c1915f, #86542c (background #cae0af, text #86542c, accent #99cc80).
- Mood and details: playful, clever, fresh, christmas tree made of burgers, kraft paper pot.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/193584483977048512-8daedbd5812b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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