Red pencil drawing a watercolour peacock feather

Reference found on Pinterest, saved by Bhargav vora. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Holi · Instagram post · Reference

Red pencil drawing a watercolour peacock feather

Flat off-white background with a realistic red pencil lying on a diagonal. Its graphite tip turns into a loose watercolour peacock feather in magenta, purple, green, teal and orange, with ink splatters around it. The feather is the only saturated colour and the focal point, and everything else stays grey and quiet. The finish is a clean, gallery-like mix of photo and illustration.

Palette

#f6f6f6
#dad0d4
#db9da9
#a4a2a9
#d75a5a

Layout: A red pencil enters diagonally from the bottom right, its tip becoming a watercolour peacock feather in the upper left; the headline sits centre-right. The greeting and date are small at bottom left, the brand block at bottom right and a cube logo mark at top right, with plenty of empty off-white space.
Typography: Bold grey grotesque sans with a lighter-weight connecting word; small sans for the date and tagline; red bold wordmark.

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Red pencil drawing a watercolour peacock feather.
- Look and feel: Flat off-white background with a realistic red pencil lying on a diagonal. Its graphite tip turns into a loose watercolour peacock feather in magenta, purple, green, teal and orange, with ink splatters around it. The feather is the only saturated colour and the focal point, and everything else stays grey and quiet. The finish is a clean, gallery-like mix of photo and illustration.
- Layout: A red pencil enters diagonally from the bottom right, its tip becoming a watercolour peacock feather in the upper left; the headline sits centre-right. The greeting and date are small at bottom left, the brand block at bottom right and a cube logo mark at top right, with plenty of empty off-white space.
- Typography: Bold grey grotesque sans with a lighter-weight connecting word; small sans for the date and tagline; red bold wordmark.
- Colours: #f6f6f6, #dad0d4, #db9da9, #a4a2a9, #d75a5a (background #f6f6f6, text #d75a5a, accent #db9da9).
- Mood and details: elegant, creative, calm, peacock feather, colour pencil, watercolour splatter, paint splashes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/189432728074882631-8b20b37bd0e8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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