Miniature woman with luggage stepping off a giant red ESC keycap

Reference found on Pinterest, saved by Khansa Abunaji. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Carousel · Reference

Miniature woman with luggage stepping off a giant red ESC keycap

Pale blue sky with soft white clouds sets up a surreal miniature scene. A glossy, textured red keyboard ESC key is photographed large and centred, with a tiny woman in a white coat, red scarf and sunglasses pulling a plush red-and-white mahjong-tile suitcase along its top edge. The palette is just red, white and sky blue, which ties it to Lunar New Year. The finish is clean photoreal compositing with soft shadows.

Palette

#cceffc
#ad2925
#cabfc3
#ac635f
#c29395
#431308

Layout: Big condensed headline across the top third with a script word overlapping it, a huge red keycap filling the centre-bottom, a tiny figure walking on its top edge, and a small italic line centred at the bottom. Soft sky background leaves open space around the key.
Typography: Tall condensed bold sans caps in red, overlapped by an outlined flourished copperplate script; bold italic serif caps for the tagline

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3d
photographic
typographic
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oversized keyboard ESC key
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mahjong fa tile bag
sky and clouds
red scarf
playful
festive
witty

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Design an original Lunar New Year Instagram carousel for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px per slide. Make 2 slides that share one style.

Art direction to follow:
- The idea: Miniature woman with luggage stepping off a giant red ESC keycap.
- Look and feel: Pale blue sky with soft white clouds sets up a surreal miniature scene. A glossy, textured red keyboard ESC key is photographed large and centred, with a tiny woman in a white coat, red scarf and sunglasses pulling a plush red-and-white mahjong-tile suitcase along its top edge. The palette is just red, white and sky blue, which ties it to Lunar New Year. The finish is clean photoreal compositing with soft shadows.
- Layout: Big condensed headline across the top third with a script word overlapping it, a huge red keycap filling the centre-bottom, a tiny figure walking on its top edge, and a small italic line centred at the bottom. Soft sky background leaves open space around the key.
- Typography: Tall condensed bold sans caps in red, overlapped by an outlined flourished copperplate script; bold italic serif caps for the tagline
- Colours: #cceffc, #ad2925, #cabfc3, #ac635f, #c29395, #431308 (background #cceffc, text #431308, accent #ad2925).
- Mood and details: playful, festive, witty, oversized keyboard ESC key, miniature traveller figurine, mahjong fa tile bag, sky and clouds, red scarf.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/18929260941924541-01-3afe64b82266.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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