Close-up keyboard with one keycap showing father and son reading

Reference found on Pinterest, saved by Rishma Rifkhan. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Close-up keyboard with one keycap showing father and son reading

Macro, shallow-depth render of a charcoal-olive mechanical keyboard on a wooden desk, with two keys removed to reveal cross-shaped switch stems. One keycap is replaced by a glowing orange-rimmed cap whose top shows a warm photo of a bearded father reading with his young son. Soft directional light from top left, moody shadows and a dark vignette at the bottom for legible white type. Muted earthy palette punctuated by the single orange accent.

Palette

#0f0c04
#1e190e
#897f6d
#362917
#6b6252
#4c402f

Layout: Diagonal macro shot of a dark keyboard fills the frame; the hero keycap with photo sits right of centre. Greeting and body copy stack left-aligned in the lower-left, with URL bottom-left and logo bottom-right.
Typography: Grey light sans for the small greeting over large bold white geometric sans for the headline; small regular white sans body; clean sans logotype with teal swoosh mark.

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Close-up keyboard with one keycap showing father and son reading.
- Look and feel: Macro, shallow-depth render of a charcoal-olive mechanical keyboard on a wooden desk, with two keys removed to reveal cross-shaped switch stems. One keycap is replaced by a glowing orange-rimmed cap whose top shows a warm photo of a bearded father reading with his young son. Soft directional light from top left, moody shadows and a dark vignette at the bottom for legible white type. Muted earthy palette punctuated by the single orange accent.
- Layout: Diagonal macro shot of a dark keyboard fills the frame; the hero keycap with photo sits right of centre. Greeting and body copy stack left-aligned in the lower-left, with URL bottom-left and logo bottom-right.
- Typography: Grey light sans for the small greeting over large bold white geometric sans for the headline; small regular white sans body; clean sans logotype with teal swoosh mark.
- Colours: #0f0c04, #1e190e, #897f6d, #362917, #6b6252, #4c402f (background #0f0c04, text #897f6d, accent #897f6d).
- Mood and details: warm, thoughtful, modern, keyboard keycaps, photo inside keycap, orange accent rim, missing keys.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/188729040630026759-1c4787e67e75.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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