Geometric stylised ox head for Year of the Ox

Reference found on Pinterest, saved by Saizo Suzuki. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Poster · Reference

Geometric stylised ox head for Year of the Ox

The background is a flat vermilion red with a subtle paper grain. The ox is built from overlapping flat shapes: a tan gingham and halftone-textured head, a red face outlined in thin black line, bright green crescent horns, a green eye dot and a green nose ring. The colours clash on purpose in a red-green-tan palette, giving it a screen-printed, contemporary gallery-poster feel.

Palette

#e04739
#a2865b
#c1ae90
#fef9f8
#e78176
#bd4c39

Layout: A huge ox head sits in the centre. The greeting is split into giant white condensed caps, with the first word at top left and the second at bottom left. The key word runs vertically in white beside the ox's ear, a small green vertical Chinese greeting and year sit at top right, and the logo is bottom right.
Typography: Tall condensed sans-serif caps in white; small green brush-style Chinese characters; logo set in a dotted monoline font.

illustrated
flat
typographic
bright
ox head
horns
nose ring
gingham texture
halftone pattern
bold
festive
modern

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Design an original Lunar New Year poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1712 px (same shape as the reference).

Art direction to follow:
- The idea: Geometric stylised ox head for Year of the Ox.
- Look and feel: The background is a flat vermilion red with a subtle paper grain. The ox is built from overlapping flat shapes: a tan gingham and halftone-textured head, a red face outlined in thin black line, bright green crescent horns, a green eye dot and a green nose ring. The colours clash on purpose in a red-green-tan palette, giving it a screen-printed, contemporary gallery-poster feel.
- Layout: A huge ox head sits in the centre. The greeting is split into giant white condensed caps, with the first word at top left and the second at bottom left. The key word runs vertically in white beside the ox's ear, a small green vertical Chinese greeting and year sit at top right, and the logo is bottom right.
- Typography: Tall condensed sans-serif caps in white; small green brush-style Chinese characters; logo set in a dotted monoline font.
- Colours: #e04739, #a2865b, #c1ae90, #fef9f8, #e78176, #bd4c39 (background #e04739, text #fef9f8, accent #e78176).
- Mood and details: bold, festive, modern, ox head, horns, nose ring, gingham texture, halftone pattern.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/18858892184111799-9d29b35046c7.gif (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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