Colourful multi-stroke Devanagari 'Holi' lettering

Reference found on Pinterest, saved by Aashi Bagda. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Holi · Instagram post · Reference

Colourful multi-stroke Devanagari 'Holi' lettering

Flat charcoal-black background with no texture, so the lettering carries the whole design. Each glyph is built from bundled thin parallel lines in yellow, coral pink, mint teal and violet, and the strokes curl into tight spiral discs like coiled thread. The flat neon-pastel colours stand out sharply against the dark ground. It is a clean vector finish with no gradients or effects.

Palette

#2b2b2b
#4d3e41
#8a3e50
#4d6d60
#663e7c
#ab964f

Layout: Oversized Devanagari wordmark fills the centre of the square, with a small 'Happy' tucked into the upper right between the letters and the Hindi wishes line set beneath on the right. Generous charcoal margins surround it.
Typography: Custom Devanagari lettering drawn with parallel monoline strokes ending in concentric spirals, each glyph a different colour; small bold grey sans for English and plain grey Devanagari sans for the subline.

typographic
minimal
dark
flat
multi-line calligraphy
spirals
colour-coded letterforms
festive
artistic
modern

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Colourful multi-stroke Devanagari 'Holi' lettering.
- Look and feel: Flat charcoal-black background with no texture, so the lettering carries the whole design. Each glyph is built from bundled thin parallel lines in yellow, coral pink, mint teal and violet, and the strokes curl into tight spiral discs like coiled thread. The flat neon-pastel colours stand out sharply against the dark ground. It is a clean vector finish with no gradients or effects.
- Layout: Oversized Devanagari wordmark fills the centre of the square, with a small 'Happy' tucked into the upper right between the letters and the Hindi wishes line set beneath on the right. Generous charcoal margins surround it.
- Typography: Custom Devanagari lettering drawn with parallel monoline strokes ending in concentric spirals, each glyph a different colour; small bold grey sans for English and plain grey Devanagari sans for the subline.
- Colours: #2b2b2b, #4d3e41, #8a3e50, #4d6d60, #663e7c, #ab964f (background #2b2b2b, text #ab964f, accent #663e7c).
- Mood and details: festive, artistic, modern, multi-line calligraphy, spirals, colour-coded letterforms.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/18647785950678816-671d5ae2f27c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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