Bowl of colourful candy-coated chocolates

Reference found on Pinterest, saved by Adalberto Miranda. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Bowl of colourful candy-coated chocolates

Moody tabletop photo on a dark wooden surface with warm orange bokeh string lights and blurred pumpkins in the background. A dark bowl heaped with glossy multicolour candies is the bright focal point, with a few pieces scattered in front. Props include a felt witch hat, carved pumpkin, cobwebs, a paper ghost and a small plastic spider. Low-key warm lighting with rich saturated candy colours against black-brown tones.

Palette

#040101
#21110a
#4a2719
#694d3d
#b94717
#f7f4ed

Layout: Large stacked headline centred in the upper third over dark background, small tagline beneath; hero bowl of candy sits lower centre flanked by witch hat left and jack-o-lantern right, with loose candies scattered in the foreground.
Typography: Chunky dripping horror-style display caps in off-white; small classic serif for the tagline.

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photographic
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cobwebs
witch hat
bokeh fairy lights
spooky
playful
cozy

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Bowl of colourful candy-coated chocolates.
- Look and feel: Moody tabletop photo on a dark wooden surface with warm orange bokeh string lights and blurred pumpkins in the background. A dark bowl heaped with glossy multicolour candies is the bright focal point, with a few pieces scattered in front. Props include a felt witch hat, carved pumpkin, cobwebs, a paper ghost and a small plastic spider. Low-key warm lighting with rich saturated candy colours against black-brown tones.
- Layout: Large stacked headline centred in the upper third over dark background, small tagline beneath; hero bowl of candy sits lower centre flanked by witch hat left and jack-o-lantern right, with loose candies scattered in the foreground.
- Typography: Chunky dripping horror-style display caps in off-white; small classic serif for the tagline.
- Colours: #040101, #21110a, #4a2719, #694d3d, #b94717, #f7f4ed (background #21110a, text #f7f4ed, accent #b94717).
- Mood and details: spooky, playful, cozy, jack-o-lantern, pumpkins, ghost cutout, cobwebs, witch hat, bokeh fairy lights.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/186336503333799850-c400cdc26dc6.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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