Makeup products on a lipstick-drawn tic-tac-toe grid

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Valentine's Day · Instagram post · Reference

Makeup products on a lipstick-drawn tic-tac-toe grid

A clean white surface under hard directional daylight that casts crisp diagonal shadows. Waxy red lipstick strokes draw a tic-tac-toe board with Xs and hearts standing in for noughts. A black tube, a frosted bottle, a small pot and a rose-pink pressed compact are placed as game pieces. The look is minimal, bright and editorial, with a witty concept.

Palette

#f4f4f4
#e8d1d4
#a07d71
#f59cac
#f26381
#b7a7a2

Layout: A top-down flat lay: a tic-tac-toe grid drawn in red lipstick fills the frame, with Xs and hearts as the game marks. Four products sit in grid cells, balanced diagonally, with white negative space around them and no overlaid copy.
Typography: Only brand wordmarks on the packaging: a thin geometric sans with mixed weights.

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photographic
minimal
playful
flat
tic-tac-toe grid
hand-drawn hearts
lipstick strokes
makeup products
hard shadows
playful
flirty
fresh

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Makeup products on a lipstick-drawn tic-tac-toe grid.
- Look and feel: A clean white surface under hard directional daylight that casts crisp diagonal shadows. Waxy red lipstick strokes draw a tic-tac-toe board with Xs and hearts standing in for noughts. A black tube, a frosted bottle, a small pot and a rose-pink pressed compact are placed as game pieces. The look is minimal, bright and editorial, with a witty concept.
- Layout: A top-down flat lay: a tic-tac-toe grid drawn in red lipstick fills the frame, with Xs and hearts as the game marks. Four products sit in grid cells, balanced diagonally, with white negative space around them and no overlaid copy.
- Typography: Only brand wordmarks on the packaging: a thin geometric sans with mixed weights.
- Colours: #f4f4f4, #e8d1d4, #a07d71, #f59cac, #f26381, #b7a7a2 (background #f4f4f4, text #a07d71, accent #f26381).
- Mood and details: playful, flirty, fresh, tic-tac-toe grid, hand-drawn hearts, lipstick strokes, makeup products, hard shadows.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1829656095382009-0e9328d8a24b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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